As media becomes more fragmented, "mass advertising" becomes less possible, and optimized, targeted media mixes take on even more importance. Motivate is going to help you deliver brand success by analyzing and investing locally, store by store, to be sure The right message is delivered in the best media mix, to the right customer.
Newspapers are the eyes and ears of a market place. Newspapers provide "localize" coverage and speak directly to their readers about issues which are important to them. Newspapers have a relationship with your potential customers and allow you to Influence people at the moment of decision. Motivate uses its proprietary analytics and resources to turn a mass reach medium into an effective and efficient media to reach existing and potential customers. Motivate's mass print recommendations are powered by the most granular analytic data to allow you to engage consumers when and where they are actively seeking advertising.
Broadcast media including local radio and TV provides a strong push marketing effort for the brand to consumer invitation. Motivate is equipped to bring efficiencies and investment intelligence into this equation. Powered by the most current resource data including qualitative and quantitative and the best media team in the business Motivate can empower your local retail initiatives with true integrated messaging.
Online integration is key to successful local marketing initiatives. While newspaper circulations are being optimized, many mid-week impressions are moving to the online version for fast news updates. Motivate can leverage your media investment by integrating a potent one-two punch by combining the power of print and web together for true messaging synergy and results. Gain database development, improve brand awareness and promotion results, enhance CRM, expand your message and target audience deployment.
Mobile Marketing is the new. According to Nielsen, in the last 30 days about 23% of all mobile users recall seeing advertising on their phone - over half responded. Mobile Marketing requires media mix - mobile is an extension not the lead. Motivate can integrate strong Mobile solutions and benefits into your program. Build databases, enhance CRM, increase share of voice and mind.
Motivate provide seamless, efficient, and effective media solutions for our clients. Through strong media relations and extensive integrated planning experience we have the ability to leverage your mass print media initiative.
Marketers must deliver traffic and sales. Ad budgets are tightening, not growing. There are new measures and expectations for each media dollars performance. Motivate assist our clients with tracking and monitoring of ad messages - Goal is to eliminate unproductive media - Motivate focuses on our clients ROI.